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Plotting the correct course when navigating the data and analytics market
Estimated reading time: 2 minutes, 47 seconds
Try searching for data and analytics solutions, and you’ll be shocked to find a staggering 150+ different options. From embedded and predictive analytics to business intelligence solutions and data visualization software. How do you pick the right one?
The reality is that while acknowledging the need to become a more ‘intelligent enterprise’1, many organizations are still unprepared for the pace of change and are ill-equipped to handle the amount of data currently being created, estimated to grow to 181 trillion Gb by 2025. (IDC, statista, 2021) At Brainnwave, we aim to simplify the process and help you deliver results faster.
Data-driven organizations chart from Raconteur
The Brainnwave Difference
We understand that data and intelligence needs can come in all shapes and sizes. What makes our augmented approach unique, is that we cover every phase of the intelligence life cycle and develop solutions that support your specific challenges – there is no “off-the-shelf-approach”. We augment your internal capabilities, from idea inception through to delivery and operationalization, supporting you at every step of your journey.
What is augmented analytics?
Gartner2 considers augmented analytics an increasingly essential part of the future of all organizations. The ability to combine internal and external data, use of machine learning (ML) algorithms, artificial intelligence (AI) and various natural language processing (NLP) technologies to prepare, analyse and gain insights from data can help improve a company’s performance significantly.
Augmented analytics enhances traditional business intelligence. It makes companies more agile, speeds up decision making, increases data literacy and reduces costs. It is ideal for organizations with large data sets that lack specialized resources like data scientists or complex data engineering capabilities to move beyond the traditional spreadsheet and dashboard to gain a competitive advantage.
How we work with you
Brainnwave solves complex problems through the clever and informed use of data. From data sourcing and engineering to data science and machine learning – all delivered via our state of the art, trusted platform.
Our data science based approach ensures that we extract the maximum value from your data in three easy steps:
- Exploration
Our data scientists work with you to understand your problem context and needs. We then consider the most relevant data to deliver the optimal results. This can be internal ERP data, unstructured messy data, large complex data sets or external 3rd party and open source data. It could even be bespoke data that we create to support the problem at hand. - Prototype
We consider a suite of models to provide a potential solution to your problem. We use a variety of performance metrics to determine which model is most suitable and then fine-tune selected models for the best results. - Production
We select the best model and make it operational, working with you to ensure the results are easily interpreted and intuitive and can be easily adopted on a no-code basis by users across the organization
Proven Success
Brainnwave is industry and problem agnostic. Our proven approach, methodology, skillset and technology stack can be applied to any vertical.
With a wide range of clients and past projects, from predicting anti-social behaviour amongst tenants and communities or identifying gas-flaring locations to help reduce CO2 emissions. Whatever the challenge or industry and wherever your business is on your data journey, our augmented analytics approach can be applied to enable game-changing insights from data-driven insights.
