Understand how resilient your global brands are to changes in the dynamics of the markets in which they compete.
We combine complex indicators relevant to your brand performance into a single index that helps you understand your brand resilience in each global market.
We use statistical techniques to create an overall index: a single ranking that organizes the resilience of your brand across all your markets. We can tailor this index to measure particular properties in the markets. In this case, we create a resilience index from several data sources by creating many resilience indicators from the data and carefully combining them together.
You can then test out different scenarios and decisions and see how they would impact your brand.
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A ranking of all the markets you operate in, worldwide or locally.
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Information on where your brand is most or least resilient.
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Make informed and data-driven decisions on your brand health in each market.
